Anchor Bias: How First Numbers Shape Our Decisions
# Anchor Bias: How First Impressions Stick
When shopping, the first price tag you see sets a powerful reference point. Notice how a ₹50,000 TV display at the store entrance makes the ₹35,000 model seem like a “great deal” later, despite being expensive in absolute terms. Similarly, managers who first hear “our competitor charges ₹2,000” struggle to consider pricing their own service at ₹3,500—even when their offering delivers twice the value.