Stop Decorating the Fish: A Review of Cox and Ashlag’s Wake-Up Call
Kristen Cox and Yishai Ashlag wrote *The World of Decorating the Fish* because they kept seeing smart organizations investing massive resources into initiatives that produced marginal improvements. Busy teams. Impressive presentations. Negligible results.
Their central metaphor is perfect: we’re decorating raw fish instead of cooking it. We’re making things *look* better without making them *be* better.
**Are You Decorating?**
If you respond with “it’s complicated,” you’re decorating.