You know that moment in a business review where someone says, “We’ll definitely hit the target. It’s only September.” That’s optimism bias. It’s not just a mindset—it’s a recurring guest star in strategy decks, project timelines, and sales forecasts.

What Is Optimism Bias?
Optimism bias is the human tendency to believe that we’re less likely to encounter negative outcomes and more likely to succeed, even when evidence suggests otherwise. It’s why launch dates look like fairy tales and why budgets are often as tight as that last seat on a budget airline.
In business, it shows up with a suit and a smile:
“This will only take two weeks.” (Famous last words.) “The client will definitely sign this order.” (Spoiler: They won’t.) “We can absorb this scope change without affecting delivery.” (Said no Gantt chart ever.)
Where It Hides in Plain Sight
Project Timelines: Always on time, until they’re not. Gantt charts get high on hope. Sales Forecasts: Every lead is “hot.” But apparently, half are in Antarctica. Product Launches: MVPs become FOMOs (Fear Of Missing Out), loaded with “just one more feature.” Change Management: “People will adapt quickly.” Right after they stop resisting it entirely.
Why we fall for it?
We’re wired for progress and positivity. In fact, leaders often need to be optimistic to inspire teams and investors. But unchecked optimism can become a strategic liability, leading to budget overruns, missed milestones, and serious trust erosion.
The Optimism Balanced
Despite these cautions, some optimism remains valuable. As research psychologist Tali Sharot notes, “Optimism pushes us to take risks and attempt difficult things.” The goal isn’t eliminating optimism, but tempering it with reality.
The next time you’re planning an office move, renovation, or technology implementation, ask:
1. What’s our historical accuracy on similar projects?
2. What specific complications might we face that aren’t in our current plan?
3. What would more experienced outsiders estimate for this project?
4. Have we built meaningful contingencies for time, budget, and resources?
By acknowledging optimism bias, we can harness its motivational benefits while avoiding its planning pitfalls. The result? Office changes that actually meet expectations—perhaps the most optimistic outcome of all.
The Optimism Audit (A Survival Kit)
Here’s how to stay hopeful without losing your head (or your quarterly bonus):
Run Pre-Mortems: Before the kickoff, imagine it all went sideways. What caused it? Fix those now. Use RYB Indicators: Red-Yellow-Green status makes optimism earn its stripes. Build Buffers (Secretly): Be the realist who adds padding to timelines—but doesn’t advertise it. Listen to the Skeptics: That person always raising risks? Give them a doughnut. Then listen. Measure Backlog, Not Just Velocity: “Hope is not a strategy.” Data is.
In Summary: Optimism Is a Leadership Asset, When Balanced
Optimism bias isn’t the enemy. It’s your over-caffeinated cousin, fun to have around, but don’t let it drive. Combine its energy with critical thinking, and you’ve got a solid business partner.
Final Thought:
If your project plan reads like a wish list to Santa, it’s time for a reality check. Stay positive—but don’t forget to pack an umbrella.