From The Blog

Insights on technology, productivity, programming, and good reads.

Implicit Bias: The Hidden Influence Shaping Our Business Decisions

Have you ever wondered why a team keeps hiring people who look remarkably similar? Or why certain clients receive faster responses than others, despite no official prioritization policy? These situations often stem from implicit bias—the unconscious attitudes and stereotypes that affect our understanding, actions, and decisions without our awareness. What is Implicit Bias? Implicit bias […]

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Information Bias: When More Data Clouds Better Decisions

Have you ever found yourself endlessly researching before making a decision, only to feel more confused than when you started? Or spent hours gathering metrics that ultimately didn’t change your course of action? If so, you’ve experienced information bias—our tendency to seek additional information even when it won’t improve our decisions. What is Information Bias? […]

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Anchor Bias: How First Numbers Shape Our Decisions

# Anchor Bias: How First Impressions Stick

When shopping, the first price tag you see sets a powerful reference point. Notice how a ₹50,000 TV display at the store entrance makes the ₹35,000 model seem like a “great deal” later, despite being expensive in absolute terms. Similarly, managers who first hear “our competitor charges ₹2,000” struggle to consider pricing their own service at ₹3,500—even when their offering delivers twice the value.

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Conservatism Bias: When We Fail to Update Our Beliefs

Have you ever stubbornly held onto your initial judgment despite mounting evidence to the contrary? That’s conservatism bias at work—our tendency to insufficiently update our beliefs when presented with new information. We pride ourselves on being rational thinkers, weighing evidence objectively before forming conclusions. Yet cognitive science reveals a systematic flaw in how we process […]

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Selective Attention Bias: Why You See Your New Car Everywhere

You know, have you ever purchased something new—a bright red car—and then immediately begun to notice it everywhere you go? This isn’t coincidence; it’s the Baader-Meinhof phenomenon, a cognitive bias when everything becomes personally significant and our perception sharpens. This image depicts that moment of intrigued awareness—a newcomer to car ownership, big-eyed, with identical red cars in an otherwise unremarkable urban environment. It’s a playful demonstration of how we filter reality according to what we recently became attuned to.

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Availability Bias : When What Comes to Mind Isn’t What Matters

The availability bias affects business decisions too. A 2023 survey of Indian manufacturing executives found that 72% allocated disproportionate resources to preventing problems that had recently occurred in their facilities, even when historical data suggested other risks deserved greater attention.

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Plan Continuation Bias: When “Staying the Course” Becomes Dangerous

Have you ever wondered why smart people and successful organizations sometimes continue with obviously failing projects? The answer lies in a powerful cognitive trap called “plan continuation bias” – our tendency to press forward with an initial plan despite mounting evidence that it’s no longer the best course of action.
From the manufacturing floor to the boardroom, this psychological blind spot causes us to ignore warning signs, discount new information, and sometimes literally steer into danger rather than adapt. In India’s manufacturing sector alone, companies like Tata Motors, Hindustan Motors, and others have lost billions of rupees by falling victim to this invisible force.

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Leadership : Finding the Balance

In today’s dynamic work environment, effective leadership requires a delicate balance between empathy and accountability. Leaders must inspire their teams while ensuring performance standards are met.

Discover strategies to maintain this balance and lead with both heart and results.

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When a Friendly Smile Meets an Incomplete Form: Trust vs. Protocol in the Workplace

What happens when a friendly smile meets an incomplete form? It’s a moment that tests the balance between trust and protocol—one that plays out in offices, hospitals, and workplaces everywhere. Whether it’s a doctor asking for your signature or a manager rushing you to approve a project, the tension between human connection and procedural rigor is universal. But how do we navigate these gray areas without compromising relationships or accountability?

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