Non-Response Bias: The Silent Distorter of Data
Who isn’t answering your survey might matter more than who is—non-response bias silently distorts our data.
Read articleBlog
From the blog
Insights on technology, productivity, programming, and good reads.
Survival Bias: Learning from History’s Hidden Failures
Looking beyond what survived to understand the complete picture Introduction When we study history, we naturally focus on what remains: the buildings still standing, the books…
Read article
Optimism Bias: Where Good Vibes Wreck Good Plans
You know that moment in a business review where someone says, “We’ll definitely hit the target. It’s only September.” That’s optimism bias. It’s not just a…
Read article
Implicit Bias: The Hidden Influence Shaping Our Business Decisions
Have you ever wondered why a team keeps hiring people who look remarkably similar? Or why certain clients receive faster responses than others, despite no official…
Read article
Information Bias: When More Data Clouds Better Decisions
Have you ever found yourself endlessly researching before making a decision, only to feel more confused than when you started? Or spent hours gathering metrics that…
Read article
Anchor Bias: How First Numbers Shape Our Decisions
# Anchor Bias: How First Impressions Stick When shopping, the first price tag you see sets a powerful reference point. Notice how a ₹50,000 TV display…
Read article
Conservatism Bias: When We Fail to Update Our Beliefs
Have you ever stubbornly held onto your initial judgment despite mounting evidence to the contrary? That’s conservatism bias at work—our tendency to insufficiently update our beliefs…
Read article
Selective Attention Bias: Why You See Your New Car Everywhere
You know, have you ever purchased something new—a bright red car—and then immediately begun to notice it everywhere you go? This isn’t coincidence; it’s the Baader-Meinhof…
Read article
Availability Bias : When What Comes to Mind Isn’t What Matters
The availability bias affects business decisions too. A 2023 survey of Indian manufacturing executives found that 72% allocated disproportionate resources to preventing problems that had recently…
Read article
Plan Continuation Bias: When “Staying the Course” Becomes Dangerous
Have you ever wondered why smart people and successful organizations sometimes continue with obviously failing projects? The answer lies in a powerful cognitive trap called “plan…
Read article