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Recently completed reading a #goodread “Amazon Unbound”, a book written by Brad Stone that chronicles Amazon’s journey from its inception until now. The book details how Jeff Bezos studied market trends and innovation while focusing on long-term strategies. It helps us uncover the secret of Amazon’s vitality and understand Bezos’ thought processes.

Day One is one of the most prominent philosophy, that Bezos drive till date, in-fact their head quarter is called Day-One! Its a principle, which like to keep organization dynamic, keeping the same anxiety as day one of launching the stat-up, make everyone super agile to face the challeges, which will be coming during day one on launch.

Any day in a business needs to be treated as Day 1, same excitement and same preparation to face any challenges out of Day1 execution.

Be dynamic, don’t take things for granted, and always look for new experience and learning in the process. Bezos insist to have a start-up mentality. Never get used to uncertainty, never undermine by red tapes, and always work toward end game.

Some examples of use of this principle by Bezos really gives its insight and application. When face a new challenge in existing project e.g Alexa project or Amazon India, they treated these initiatives like a Day-1, Focus on results and not process.

For example, assistance like Siri and Google, who are having huge data from users, for many years, Amazon could develop Alexa withing three years ground up, and which is now performing better than its competitors. Also, Amazon was late entrant in India, and wanted to buy FlipKart to enter in India, however the deal could not go through, rather limiting themselves, they launched the website in six months, and the whole team was working to make it better by each passing day. Such agility in one of the largest corporate in the world, is amazing.

Rather than taking long in aiming and shooting, he want people to keep on shooting and improve the aiming, which then will become consistent by following this regularly!

“The outside world can push you into Day 2 if you won’t or can’t embrace powerful trends quickly. If you fight them, you’re probably fighting the future. Embrace them and you have a tailwind”—Jeff Bezos

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