Book Review : Four Thousand Weeks

Nobody in the history of humanity has ever achieved “work-life balance”! That’s a powerful statement and validation of a feeling which I was carrying for many decades. I myself giving productivity seminars and coaching people to be productive and get the “work life balance”. Actually, I stopped suggesting people on “work life balance” long time, and was asking for “work life fit” , and I suppose that’s the crack in my belief in Getting Things Done.

Very recently I celebrated my 42nd Birthday, and one of my well wisher has sent me this. 🧐

And I came across this book, 4000 weeks! I lived 2200 weeks approx, and 4000 weeks is what typically a person leave at the age of 80! I just crossed my half life, And luckily this book got me into great revelation.

Master Your Time, Master Your Life

Brian Tracy (Time Management Guru)

This is what I believed, and striving so far to “manage the time”, This dream of somehow one day getting the upper hand in our relationship with time is the most forgivable of human delusions because this book made me understand the alternative, and it is so unsettling.

unfortunately, it’s the alternative that’s true: the struggle is doomed to fail. Because your quantity of time is so limited, you’ll never reach the commanding position of being able to handle every demand that might be thrown at you or pursue every ambition that feels important; you’ll be obliged to make tough choices instead. And because you can’t dictate, or even accurately predict, so much of what happens with the finite portion of time you do get, you’ll never feel that you’re securely in charge of events, immune from suffering, primed and ready for whatever comes down the pike… and that’s the “enlightening moment for me from this book”

Let’s talk about the book

By Oliver Burkeman,

lovely and short book on making us understand the concept of Finitude. The finite amount of time we have, and rather than spending this finite amount of time in struggling to manage it, how to be more effective by being in present and utilising it.

Key Take Aways

Patience become a form of power
In a world geared for hurry, the capacity to resist the urge to hurry—to allow things to take the time they take—is a way to gain purchase on the world, to do the work that counts, and to derive satisfaction from the doing itself, instead of deferring all your fulfillment to the future.


Hobbies have acquired this embarrassing reputation in an era so committed to using time instrumentally.
I’m also guilty of this feeling. Sometime hobbies become kind of mandate, pushing me to consume me time under hobby to help me be more productive. Hobbies on other hand should help me relax not make me more busy. Kind a oxymoron.


Be in present.
You’re so fixated on trying to make the best use of your time—in this case not for some later outcome, but for an enriching experience of life right now—that it obscures the experience itself. A more fruitful approach to the challenge of living more fully in the moment starts from noticing that you are, in fact, always already living in the moment anyway, whether you like it or not.


basic mistake—of treating our time as something to hoard, when it’s better approached as something to share.


What would it mean to spend the only time you ever get in a way that truly feels as though you are making it count? It’s never late to find yourself doubting the point of what you’re doing with your life, because it demonstrates that an inner shift has already occurred. we are no more preoccupied with the thoughts, ignoring the facts.


The real truth. that what you do with your life doesn’t matter all that much—and when it comes to how you’re using your finite time, the universe absolutely could not care less.


My mindmap

Book summary

Book Review: Ringtone: Story of Nokia

Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones

By Yves L. Doz and Keeley Wilson

Nokia, which easily can be termed as the most innovative company, helped bring the mobile revolution which currently we are in, adapting the need of being connected 24×7, and at its peak having more than 40% market share and a true leader. Though unnoticed many of us don’t know Nokia still exists and is the world’s largest 5G infra company and still innovating. But what touched us is the Nokia Mobile Company, and this book is about its rise and fall. Breaking general misconception and reasons behind its fall.

Against the general perception of failure due to not looking ahead or lack of innovation, the reason behind the fall of Nokia Mobile company is due to a change in business model to a matrix organisation 

That’s the summary of why Nokia mobile failed so miserably, it’s just because of poor execution of matrix organisation. And that’s what interests me, as a leader myself, justifying the use of matrix organisation for better productivity, it’s even important to understand the consequences of its poor execution. This book covers all those aspects with Nokia as a centrepiece. Whereat all the phases of it, we were touched as a consumer or as heartbroken engineers to see the fall of such a beautiful product company.

Small trivia

Before I begin the review of this book, let me share how mammoth the Nokia is. We always see it’s mobile and thinks Nokia started as a mobile company and ended as one. However, it’s surprising to know Nokia started as a Cable company in Finland in the 1800s, moved to Telecom infra in the 1900s, followed by infra for the first car telephone and diversified with the mobile decision in the late 1990s

What this book Is about

It tries to answer following questions, which generally we also want to know.

  • Could Nokia’s decline have been unavoidable—just an extreme case of Schumpeterian creative destruction?
  • Was it an instance of organizational evolution and adaptation gone astray down a dead end in the face of disruption and business model change?
  • Was this a failure of management volition—the wrong strategic decisions, poor choices of organization, inadequate management processes, weak leadership, and bad timing?

Some insights

Nokia always had the edge with its strong innovation. For example, although Sharp launched the first camera phone in 2001, it was Nokia’s camera phone released the following year which really changed the landscape, providing not only superior picture resolution but also picture-sharing applications that paved the way for multi-media communication. This product innovation came from fifteen labs around the world and a number of technical cooperation projects and partnerships.

Beyond product innovation, Nokia’s success was supported by an innovative and highly efficient supply chain system that had been built in the 1990s. Through this, Nokia was able to achieve much lower prices from suppliers than its competitors and ramp up new production lines to full capacity in a matter of days. In the 1990s it had also mastered lean production and Japanese quality processes and organized its integrated manufacturing around a few key regional hubs in Europe (Finland, Germany, Hungary), Asia (China), and North America (Mexico).

Just as success often results from many small positive steps, the roots of failure can usually be found in multiple small mistakes, which seem manageable when viewed in isolation. However following this book we can see small cracks, however, they are evident now, and could not be avoided in the actual scenario. For example communication gap between R&D and Sales and Marketing lead to ultimate failure with the Symbian operating system. Though a leader in OS development themselves, delay in adapting Android and working with Microsoft’s half-cooked mobile platform led to the last nail.

CORE principle

Author has evaluated the various ups and downs in Nokia with CORE dimensions .

  • C Cognition: this is what leader saw during that phase at Nokia, and strategise
  • O Organisation : it’s outing strategy to action
  • R Relationship : it’s about relationship with people.
  • E Emotions : Emotions are at play during various phases, this is what impacts the relatioy

My MindMap

Key Takeaway

  • Shifting from Symbian to Microsoft OS, Nokia overestimated brand loyalty and weren’t innovative enough
  • Decision made in 2001-05 made its impact in decline in 2013-15. Management need to be mindful of its long term impact.
  • Strategic foresight and intellectual leadership would have no value if not acted upon.
  • Poor management choices contributed to strategic stasis.
  • Successful past commitments leave a legacy
  • Outside parties, customers, major shareholders, strategic partners, industry pun- dits, and regulators can excessively and unduly influence one’s sense-making, particularly in adhering to a “being close to customers” logic.
  • Failure of cognition may not result from ignorance or lack of information, or even poor foresight, but from inadequate sense-making—i.e. not making effective sense of available information.
  • Management systems and processes have to acknowledge the irrepressible influ- ence of emotions, and thus leave some room for them to be legitimately expressed.

Where to buy. Available on Amazon as Kindle and Hard copy.